There must be money on the horizon to interact with LIME. For both parties!
We see it as our mission to create significant results for companies and institutions that have chosen us as partners. We demand of ourselves that the economy is under control through every process. In the companys first years we managed to make profits and consolidate our profile and that trend we intend to intensify.
We operate a healthy business and keeps us from risky decisions. When we talk about "EDGE", we refer to surprising and effective creative solutions - not economic abyss. We focus on stability, and to be able to make a difference for our partners.
LIME is a full service Communications & Graphic Design company with HQ in Phuket, Thailand and a sub-branch in Denmark. We believe neither in grand gestures, smartness and ingenuity, because it is our experience that makes the most progress with relevant creativity based on listening and thorough approach.
WE ARE GOOD AT WHAT WE DO!
Good at understanding the core values and dismiss the unimportant.
Good at reading our clients and translate our know-how into effective solutions based on thorough strategic execution and implementation.
The "STRATEGY" is a plan for how to achieve a goal. In business, strategy bridges the gap between policy and tactics. Strategy is what a company develops to differentiate itself from competitors actual or predicted moves. It is complex and it drives every decision a business makes.
There really is no one definition of design plan, but the goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. When we integrate design planning into the larger business goals of our companies or clients, we elevate the concept of design to a strategic tool.
Graphic design aims to communicate the message effectively through visual form. Good design is design that begins with a brilliant idea and is packed in a good concept and it should contain a meaning that supports the message. A design without a concept would end up biased due to merely hold on aesthetic beauty without the support of strategic planning that communicative in the delivery of the message.
Getting a new product out for customers to see and try out is the first step in selling that product successfully. Even the best product will do little good for the public if they do not know it exists. Therefore, business owners or design professionals must utilize various marketing techniques to guarantee that the right audience knows about it.
Design can transform businesses which helps to create a stronger bond with your customers as they better identify with your brand. And the design process is one which unfolds between a creative & the client — with communication being a key element. Through an initial gathering of information, designers essentially interpret and transform your ideas through our creative concepts so that they may be translated into a unique finished product which communicates your message to your audience. There can be many different variables and technologies that go into an actual design depending on its final destination - print, web or mobile.
Many may be unfamiliar with the actual design process - how it may unfold, and or an understanding of their responsibility when working with a designer (so that a project may be completed in a timely manner). With this being the case, this page has been created to give an overview, bring some clarity as well as answer some frequently asked questions.
Please Note: It's important for clients to understand and respect the fact that design studios & creative professionals ARE business owners too. With this in mind, this Studio does not work "on a speculative basis" which means "free work to see if you like it". AND fully supports NO!SPEC & ANTISPEC in its efforts to communicate why this practice devalues the entire design community which in turn has negative impacts on the client as well.
Whether or not a designer is a good fit for your project can have several different factors including styles, budget as well as a designer's availability for your time-frame. As your design partner, our goal is to work with you to bring your vision to life — and it's more than just throwing a concept together. It's also about communicating and educating the client as to why something may or may not work as well as offering sound, effective options.
There is typically an initial consultation or discovery session to gather pertinent information, get a sense of your objectives, gauge your level of commitment to a project and to see if we are a good fit. If we determine that we are a good fit, then an estimate / contract of the services to be provided for the project will be drawn up. All projects are done on a contract basis. If the terms are accepted, and upon your signature along with a 50% deposit* which needs to be presented at that time and needs to clear depending on payment form, the project will then commence (*note: the 50% deposit is non-refundable).
The design process can vary depending on the type of project. In the case of a logo design, once a consultation has taken place and information has been gathered, approximately 3 to 5 initial rough comps are created based on the style and parameters of the project estimate. One design concept is agreed with the client and further developed by our designers. As the chosen design is refined, project proofs are presented to review and or submit changes. All project proofs are provided via email in a .pdf or .jpeg format. (these are Low Resolution files for proofing purposes ONLY). 3 rounds of design changes are included / built into the initial project estimate. If more changes are requested beyond the inclusive 3 rounds, then they are subject to an hourly surcharge and billed accordingly based on a one hour minimum at 1,500.- THB per hour on top of the original project estimate. Unlimited changes are not offered as they are not time or cost effective and ultimately cause more confusion than clarity. The design is then finalized and delivered in the necessary file formats depending if this is a print project (high resolution files) or formats for the web. Final payment and or balance due is required at this time in order for the project to be delivered.
Time frame can vary depending on the current project load as well as the scope and or complexity of a print, web or SEO project. Once a deposit has cleared, then design drafts begin. Since the initial concepting process is the most labor intensive, the turn around time can vary and can take one to two weeks to show the designs. While there is an open line of communication with the client at all times. In the case of projects such as brochures, website design etc, it is imperative that the client provide all of the necessary content including text, photos & images, logos in a timely manner to ensure the project flow. Not providing this vital information can stall the project as well as delay the completion date at no fault of the designer. After the initial comp phase, a project moves more quickly — provided that all essential and necessary elements have been sumitted by the client.
The design process can vary depending on the type of project. In the case of a logo design, once a consultation has taken place and information has been gathered, approximately 3 to 5 initial rough comps are created based on the style and parameters of the project estimate. One design concept is agreed with the client and further developed by our designers. As the chosen design is refined, project proofs are presented to review and or submit changes. All project proofs are provided via email in a .pdf or .jpeg format. (these are Low Resolution files for proofing purposes ONLY). 3 rounds of design changes are included / built into the initial project estimate. If more changes are requested beyond the inclusive 3 rounds, then they are subject to an hourly surcharge and billed accordingly based on a one hour minimum at 1,500.- THB per hour on top of the original project estimate. Unlimited changes are not offered as they are not time or cost effective and ultimately cause more confusion than clarity. The design is then finalized and delivered in the necessary file formats depending if this is a print project (high resolution files) or formats for the web. Final payment and or balance due is required at this time in order for the project to be delivered.
Project pricing can vary greatly and is determined at the time of estimate. Please Note: All projects are executed on a contract basis. There is a 50% non-refundable deposit to begin a project and it MUST be obtained at the time of the signing of the contract. This secures a space in the project queue as well as reflecting a client's commitment to the project. Payment is due IN FULL at the completion / deliverable of a project or web site launch. Print projects DO NOT include actual printing costs. However, If you require print bids for your projects, they may be obtained upon request.
Some smaller hourly projects may be ongoing with an established client. In this case, you can expect to be invoiced at the end of the month as well as mid-month depending on the extent of the work. This keeps things on track and breaks up the billing to the client. Payment of this arrangement is due IN FULL within 7 days of invoicing or risk the project be on hold until payment has been received. Late fees may also be applied.
Retainers: A retainer fee works like a monthly fee, but since its purpose is to retain us as your design company, it is paid up front before any work is ordered. You are, in a sense, pre-ordering the designer's time versus a service. The designer anticipates work from the client and blocks out the appropriate amount of time in their schedule to accommodate that client when the work comes. Setting up a Retainer would need to be discussed.
ASAP = rush charges and can vary depending on the urgency of the project but average from 50% up to 200%. Under a 3 day tunraround starts at a 50% rush charge and goes up from there. Much like FedX, 2 Day Air or Urgent Care, it's like expedited design at a premium. Needing to bump someone else's project or burning the midnight oil for your project deadline means you gotta pay extra. One needs to recognize and understand the difference between an urgent project and an important project.
Cancellation or kill fees may apply if a job gets cancelled midway through production and it is appropriate to compensate the designer for the work they have completed thus far. This is generally referred to as a "kill fee", and commonly is paid in a percentage of either 50% if pre production work has been done, or 100% if the project is in production or completed.
Yes. We work with clients to create clean, functional, SEO friendly websites that are easy to navigate providing a positive user experience. This includes concept, layout, design thru completion, SEO integration and final site upload.
Yes. We do provide site maintenance and HIGHLY RECOMMEND ongoing updates and site maintenance. Maintaining and updating your website is something that should NOT be overlooked. Freshness matters to both your customers and Search Engines. This cannot be stressed enough!! If you have a blog, be sure you post frequently with RELEVANT, HIGH QUALITY content as well-structured content is king!
Websites that have not been updated for long perioids of time can actually work against you. And always be sure your contact info is kept up to date. Website maintenance is charged at an hourly rate based on a one hour minimum then billed in 1/2 hour increments or monthly blocks of service time may be purchased.
Alternatively we can build a custom CMS (Content Management System) on the back of your website that will run as an admin module and is password protected, That gives the client full access to their own content and can change accordingly wihtout our interference. To opt for a CMS inclusion will be an added cost to the initial wesbite contract.
Yes and YES! Competition is fierce for placement in Organic Searches and PPC campaigns can be costly when done incorrectly. Enter Search Engine Optimization (SEO) and why it is so important to have proper SEO integrated into the initial site design stage rather than an afterthought! Clients have experienced first hand the benefits of the SEO friendly websites that have been created for them. And it is increasingly important to ensure ALL aspects of your page have been optimized — images, text and video etc. Choosing good keywords / phrases that are relevant, providing rich content for your users and having Google Analytics installed monitoring your web site's performance (and changing what's not working) are things that can affect your traffic. If your site is not perfoming well, you may not need a radical redesign — just some SEO love!
Yes. We do provide web hosting and domain name registration. We run our dedicated server out of Singapore. Domain name registration and hosting solutions is an annual fixed cost prepaid 12 months in advance.
As stated above it is imperative that clients provide ALL of the necessary content in a timely manner and it is their responsibility to review & understand the terms of a project contract. During project development, the lines of communication are kept open and accessible with consistent updates during normal business hours M-F 9:30 to 5:30 local time. Project / client communication is executed predominately via email, skype or phone. Please Note: it is the client's responsibility to respond to designer questions / provide feedback on proofs promptly so that the project may be completed on time. Clients communication delays WILL affect a project's completion date at no fault of the designer. Client delays can also potentially "shelve" a project thus forfeiting the deposit and necessitating the project be re-estimeted before work may again commence..
Rates and pricing can be affected by a project's complexity as well as the technology used to execute it. The design landscape is vast and varied. We market and grow our business much differently than in the past. As each client's design needs are different, a plan can be tailored to fit your needs and priced at that time. For more info and to get a sense of your needs, consider a design consultation or utilize the contact form.
Client references are available upon request. However, you may also review actual client testimonials here.
