Diana Chou - Founder & Chairman, approached LIME from her Hong Kong HQ to clean up their outdated and no longer representative visual image. Diana sits as Chairman in a number of aviation companies in and around Hong Kong, and wanted to tie it all down under one umbrella brand; Dragan General Aviation.
The design had certain requirements that had to follow law and traditional Chinese design. That resulted in a very precise logo with just a touch of aviation in it as a feature. Full comprehensive identity design and belonging website, where multiple companies and services are represented was the next phase.