Zaluz (Latin: salus, "safety", "salvation", "wellbeing") is a sister company from Thai Royal Gems, that grows and harvests natural latex from their many plantations, to manufacture ergonomic and medically approved latex products, suchs as pillows, mattresses, chair support etc.
We had to bring this brand and its products to an international level, hence we went for a Latin name as apose to a traditonal Thai name. A full corporate identity was developed with international guidelines for synergy and brand recognition in all countries where they plan to distribute their products.